Footing Advisory
Most construction companies between $2M and $20M are profitable on paper and losing money somewhere specific. We find where, quantify it, and tell you what to do about it.
See the Profitability DiagnosticRevenue grows, headcount grows, job count grows, and the informal management that built the company starts producing losses nobody can explain. It usually shows up as four gaps.
Costs land weeks after the work. By the time a job reads as a loss, the crew has moved on and nothing can be recovered.
Financial statements close months behind, so every decision is made on instinct and a bank balance rather than on current information.
Production rates and markup were set years ago. Every bid repeats the same assumption, and the same loss, without anyone noticing.
The informal management that built the company stops scaling. Growth adds jobs and headcount faster than it adds structure.
Where most engagements begin
The flagship. Tells you exactly which jobs, customers, estimators, and cost codes make money and which quietly lose it.
Engagements are fixed in scope and priced before they start. Most companies begin with a diagnostic and continue only where the findings justify it.
Free, self-serve, and immediate. No data to gather and nothing to schedule.
Contractor Financial Health Scorecard
Fixed-scope analysis that answers a specific question about where the business is losing money.
Construction Profitability Diagnostic · Analytics and Reporting Diagnostic · Technology Audit and Roadmap · AI and Automation Opportunity Assessment
One-time engagements that leave a working system behind rather than a report.
KPI Architecture · Executive KPI Build
Monthly and quarterly arrangements for companies that need the capability continuously.
CFO Dashboard · CFO Essentials · CFO Partner · Analytics Essentials · Analytics Director · CTO Advisory · CTO Partner · Quarterly Analytics Review · Quarterly Financial Health Review
Industry practice
Thirty-five years in the mechanical trades, including two businesses of his own and more than a decade running a branch with full profit and loss responsibility inside a large contractor. He has sat on both sides of the problem: the owner trying to work out why a good year produced no cash, and the manager accountable for a number every month. He knows what a contractor will actually do differently on Monday, which is usually the difference between a report that changes something and one that does not.
Advisory practice
Scott came up through construction management — the degree, then years estimating and managing large industrial and power work, where an error in the numbers turned into an expensive problem on site. An MBA in finance, operations, and analytics followed, and he has spent the years since building analytics and reporting functions in a heavily regulated industry, turning messy operational data into something an executive can act on. The order matters: he learned the construction side first, so he knows what a cost code means on a job before he opens the export. Most of what a contractor needs is already sitting in their systems and has simply never been assembled.
Footing Advisory is a general small-contractor practice. The deep mechanical background helps us read a job faster, but the work applies across the trades.
Twenty-five questions, about five minutes, no data to gather. It scores you across job costing, cash flow, estimating, reporting, and systems, ranks your weakest areas, and points at the right starting point.
The scorecard is free and open now. Engagements are not yet open; everything we do and what it costs is set out in full in the meantime.